50, let’s start with the NASCAR deal. If we were playing a name association game where somebody says “NASCAR,” I’d never in a million years utter “50 Cent.” How did this venture come about?
[Laughs] Well, it’s collaboration between SMS and Swan Racing. I attended the Daytona 500 last year and there was so much publicity — and an awkward moment: I was saying hi to [reporter] Erin Andrews and she turned around right at the same time, and I almost kissed her. It got 10 million views online. And I enjoyed myself [at the race] and I became open to the idea. I watched it a lot on TV and hung out with [drivers] at parties, but that was the first race I actually attended.
What is it about the sport that appeals to you?
I liked NASCAR before I knew what it was. I had toy cars as a kid. I developed a fetish. Listen, parents paint the room pink for a girl, blue for a boy, and if they’re buying a toy for a boy, it’d be a car. I’d actually cry if I didn’t have my cars. So I already had that fascination.
When can we expect your next album?
Now that I have everything cleared up, I’m ready to release music, and I’m really excited about it. I got a project coming out: “Animal Ambition” will be out before the first quarter ends. It’s about the untamed desire to win.